A stripped-back rendition of its 3D varsity style logo, the new Texas Tech logo features two overlapping 'Ts', depicted in a ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In the fast-paced landscape of marketing, the concept of a brand extends far beyond the ...

As with any rebrand, trying to please everyone is next to impossible, but sports fans tend to be particularly opinionated ...

The Canterbury-Bankstown Bulldogs have unveiled a brand new logo that has divided fans. The Australian rugby club claims that ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. I just led a rebrand for my current company, and, honestly, it’s my favorite kind of work as ...

Revitalizing an established brand can be risky, but allowing your brand to stagnate, not meeting your customers’ needs and ...

Opinions expressed by Entrepreneur contributors are their own. Mention the terms ‘brand’ or ‘branding’; most non-marketers will think of iconic logos. Brands like Coca-Cola or Apple may come to mind, ...

When Cracker Barrel unveiled its new logo last week as part of an ongoing brand refresh, it wouldn't have expected the marketing move to spark a public furor and cause the restaurant chain's value to ...

The last time Walmart refreshed its brand, the Great Recession loomed large, the iPhone was only a year old and a hyphen still split the retailer’s legal name. On Monday (Jan. 13), the big-box store ...

AUSTIN (KXAN) — The city of Austin has rebranded. At a press conference on Thursday morning, Austin City Manager T.C. Broadnax unveiled a new brand logo for the city, which he said is the first in the ...