In our sport, no piece of gear is probably scrutinized, inquired about, second-guessed or glorified more than the lure. “What did you catch ‘em on?” and “What color?” might be two of the most ...

Mississippi fisherman and lure maker Eric Mayo has been on a record-breaking tear over the last five or so years. On April 11, Mayo was fishing his family’s farm pond near his hometown of Petal where ...

A very good friend of mine and a great teacher, Hawaiian Capt. Mike Rand, once said to me, “Marlin fishing is a simple thing that we make complicated, only to realize just how simple it is.” No truer ...

Chasing bass on the Muskegon, creating a food plot, and a famous lure maker in southeast Michigan. This week we start by chasing Bass on the Muskegon River, then we learn about creating a food plot, ...

Minnesota Fishing Hall of Fame enshrines fishing guide, lure maker and scribe Rainy Lake fishing guide Bill Dougherty, lure maker Mark Fisher and outdoor media specialist Mark Strand were inducted ...

Mayher's 26-foot Shamrock is a couple of dozen yards away. The lure maker is slowing a bit, after notching his 86th birthday, but his summers are still devoted to walleye. The long Cleveland winters ...

A Texas investor has bought Strike King Lure Co., a Collierville firm that grew up with America's bass fishing craze to become one of the nation's leading lure producers. Austin-based Peak Rock ...