Jiang Yun, a job seeker from Shanghai, told Sixth Tone that she recently attended an in-person interview for a media job, during which one of the interviewers directly asked her about her MBTI. When ...

Angela Sy, CEO of Chinese branding agency The 25s, says that South Korean brands are also using this strategy: “Apart from merchandise, even celebrities and K-pop idols are getting into it, which in ...