To create Apple TV’s new branding, a team from the global agency TBWA\Media Arts Lab (MAL) gathered in a studio with a blacked-out stage, a giant glass version of the Apple TV logo, and a bevy of ...

“This is just the beginning,” says Apple about what appears to be its new Apple TV intro. Presumably, this will be what plays in the beginning of Apple TV movies and TV shows going forward. Apple ...

“We care deeply about our consumer, and our priority has always been to remain on their service without interruption and to close a deal on a timely basis so that interruption does not occur. The deal ...