一直以来当我们说起设计规范，苹果都无疑会是当中最有代表性的品牌，设计师圈子里会流传苹果的“企业形象识别指南”，有似乎很明确的“什么能做”或者“什么不能做”（当然主要是“不能做”）。 但苹果的 logo 似乎又不是完全不能改变的。在 2 月美国 ...

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To create Apple TV’s new branding, a team from the global agency TBWA\Media Arts Lab (MAL) gathered in a studio with a blacked-out stage, a giant glass version of the Apple TV logo, and a bevy of ...

Linear TV continues rapidly declining, something that Tim Cook saw coming when he declared that the future of TV is apps. But Apple TV apps have always struggled from one core issue: signing into ...

We’re not here to admire. We're here to dissect the Best Buy logo's journey from a scrappy stereo shop to a retail giant, and what you, the business owner, can learn from its triumphs and fumbles.

Most corporate rebrands are vanity projects. But the messy history of the Fanta logo is a goldmine of practical lessons for any business owner. From its wartime origins to its iconic 70s look and its ...

The new logo for Marvel Studios’ next TV show, Wonder Man, was recently unveiled in an Instagram post by actor Yahya Abdul-Mateen II. The mini-series will be part of the MCU and is co-created by ...

The new logo for Marvel Studios’ next TV show, Wonder Man, was recently unveiled in an Instagram post by actor Yahya Abdul-Mateen II. The mini-series will be part of the MCU and is co-created by ...

Logos are more than just graphics—they are enduring symbols of a company’s identity. From the Leaping Deer of John Deere to the Checkerboard Square of Ralston Purina, a strong logo becomes instantly ...