For Annika Osterlund, content creation has always functioned less like a career decision and more like a personal archive that slowly turned into a business. She began posting on YouTube as a child ...

2016 nostalgia is unlikely to stop anytime soon, as brands are capitalizing on people’s reminiscence. Early in the year, ...

This is Optimizer, a weekly newsletter sent every Friday from Verge senior reviewer Victoria Song that dissects and discusses ...

Everyone's saying the clean girl is dead. I wouldn't say that. She's alive and well—just reinvented. One thing clean girls gave us is a skin-first approach to makeup, with lighter-weight formulas that ...

Add Yahoo as a preferred source to see more of our stories on Google. Aditya Madiraju's appreciation for makeup began when he was a little boy, watching his mom put on her favorite red lipstick every ...

Aditya Madiraju went from a high-paying finance job to walking in Paris Fashion Week and filming beauty content for his 5 million followers across platforms fernando-rodriguez Aditya Madiraju started ...

Whether you’re looking for a minimal, everyday look for fall, or need a full-on glam look for evening, the toasty makeup trend is a great way to embrace the new season. The toasty makeup trend was ...

In case you've faced some hurdles solving the clue, Class with makeup tutorials?, we've got the answer for you. Crossword puzzles offer a fantastic opportunity to engage your mind, enjoy leisure time, ...

If you need further convincing to try the toasty-makeup trend this fall, Hailey Bieber is here to convert you. The 28-year-old Rhode founder just combined every cozy trend we’re currently obsessing ...