A Nuneaton marketing agency has taken on its first member of staff and is on a path to further growth after reaching out for ...

Holly Martin, a Newcastle-based marketing agency that’s grown from a one-person laptop operation into a full-service firm ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Marketing leaders and a CFO explain how to drive investment during the budgeting process in the latest episode of The Lowdown ...

Agility isn’t just a buzzword anymore; it’s how corporations do things now. Customer expectations and markets change quickly. Businesses that can’t keep up with these changes can fall behind. Being ...

Purdue Global, with its zealous use of advertising in pursuit of students often reliant on some kind of financial aid, ...

Tourism leaders keep focus on attracting high-value visitors who contribute meaningfully to local businesses, jobs, and ...

The faculty senate determined the public, as well as some students, faculty and staff, “cannot distinguish between Purdue ...

Daddy Yankee on his Christian faith, new 'music with a purpose' and more in a Billboard Latin Power Players cover story ...

First-time candidate Carolyn Knowles from Walla Walla’s wine industry faces marketing manager and incumbent Gustavo Reyna for ...

Amid IHT and pension changes, advisers need to respond to a rapidly-evolving legislation landscape and shifting client needs.

From detox diets to spot-reducing belly fat, some health fads just refuse to die. Here’s why these myths endure—and what science actually says about them. A runner sips a green smoothie before ...