Marketing automation is not a new concept to B2B marketers by any stretch of the imagination, but the extent to which marketers use their marketing automation platform (MAP) is a different story. When ...

What are the primary job responsibilities of marketing operations professionals? Do those responsibilities vary by team and company size? Which responsibilities do marketing ops professionals think ...

Social media is a-slosh with experts spruiking “Five genius ways to make money from home” or “automate your day job so you ...