Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

The latest news and updates on influencer marketing for industry professionals.

From 'Superman' to 'Batman' to 'Teenage Mutant Ninja Turtles,' these are the best superhero movies before the genre boom of ...

On July 9, 2025, Linda Yaccarino resigned as CEO of X Corp, closing a turbulent chapter in tech leadership. From Deer Park ...

Winners of The Drum Awards for Marketing Americas 2025 were revealed today in a show streamed live from the Edison Ballroom in New York.

More than 200 items have already been donated by kind Echo readers, but our campaign partner Darlington Cares has said they are in urgent need of a number of school uniform items.

British racing targets new audience with £3.6 million campaign 'to raise the sport's profile' Watch Great British Racing's new 40-second video to promote horseracing as £3.62m marketing campaign is ...

Free doesn’t mean basic. These tools help you outsmart competitors, sharpen your creative, and squeeze more from your PPC budget.

Cinnamon Toast Crunch marketing takes a dark turn with mascot murder—behind the strategy Cinnamon Toast Crunch ads have taken a dark turn as General Mills looks to make a new appeal.

The Arkansas Construction Education Foundation is starting a capital campaign to fund the remaining $2 million needed for a new dedicated construction training campus.

The newest income-driven repayment plan, Saving on a Valuable Education (SAVE), is on hold. SAVE borrowers are in an indefinite payment pause, but interest will start building Aug. 1.

Students should consider federal student loan first as an option to pay for graduate school. Here we list the best graduate student loan lenders for you.