The South Australian Tourism Commission (SATC) is seeking a supplier to establish a Marketing Mix Model (MMM), AdNews can ...

Fragmented data and failing attribution models? Here’s how to flip the script with smarter, privacy-first measurement. The ...

Here are 5 prominent celebrity cannabis brands that have made significant waves: ...

OptiMine, a leader in agile marketing measurement and optimization, is pleased to announce a strategic partnership with the Association of National Advertisers (ANA). This collaboration will bring ...

Is your marketing mix ready? Discover key cross-media trends to inform your 2025 planning.

Incrementality measurement is designed to understand the full contribution of a specific marketing effort, be that a specific ...

Phonexa founder and CEO David Gasparyan has been a serial entrepreneur and visionary in the tech space for the past two ...

The reality is that both face-to-face and virtual marketing are essential components to any company's communications strategy. Here are some benefits of both approaches, plus an example of how they ...

The former Bauer Media boss will take over immediately after five months acting in the role at the broadcasting and ...

The focus is now on context-driven, intent-heavy search optimization, making Voice SEO essential for ranking in AI-powered ...

CyberPower said sales of its largest modular three-phase UPS units to support data center modernization efforts doubled last ...