Assembly MENA’s Ryan Garner talks about the marketing mix modelling comeback, a loyalty goldmine and a pivotal year for ...

Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...

Google has launched its own open-source marketing mix model (MMM), made available to all marketers and data ...

Google on Wednesday officially launched Meridian, its open-source marketing mix model (MMM) designed to help marketers ...

Google has launched Meridian, an open-source Marketing Mix Model (MMM) designed to help marketers optimise their advertising ...

Google has announced the general availability of Meridian, its powerful open-source Marketing Mix Model (MMM).

There can be little doubt that marketing mix modeling (MMM) is having a moment. With the death of the cookie and increasing data privacy concerns from consumers, marketers are seeking alternatives to ...

The model provides access to Google's MMM Data Platform, which offers core data such as impressions, clicks, and costs, as ...