Creator content has transformed from platform-specific posts to becoming the central engine powering marketing strategies ...

Restaurants are no strangers to disruption—but today’s economic headwinds are testing even the most seasoned operators. With ...

Discover 10 powerful Q4 real estate marketing strategies to finish the year strong and give you a jumpstart on the new year.

Circana, LLC today announced the launch of its next generation of Marketing Foresight® solution, the optimization and ...

AI search is reshaping organic strategy, but it has clear limits. Learn where AI search falls short in B2B – and how to close ...

Email can become your most important marketing channel, and the core to your entire messaging strategy, if you build your ...

Marketing strategies give your small business a direction toward effective promotion. Marketing strategies differ from one business to the next and should be customized to suit the needs of the ...

Marketers today face a common challenge: how to stand out in an environment where audiences are overloaded. Inboxes are full, ...

Sponsored: This article discusses how Richmond businesses are adapting their marketing strategies for 2025 through innovation ...

Without guidance, AI delivers generic, repetitive content. With strategic control, it becomes a force multiplier that will ...

Globus family of brands (GFOB) has appointed Johanna Raeder as head of marketing for its Asia-Pacific offices.

Share and Cite: Daye, B. and Zhao, F. (2025) The Impact of Social Media Marketing Strategies on Consumer Purchase Intention in the Brewery Industry in Liberia. Open Access Library Journal, 12, 1-16.