From spotting red flags early to prioritizing global experience, here are my top nine strategies for cultivating marketing ...

Sales and Marketing alignment is both critical to achieve and difficult to measure. If asked about the state of your Sales and Marketing alignment, you'd likely say it's better than ever. But our ...

The enthusiasm surrounding AI often leads to its misapplication. It is crucial to understand that not every task is a viable ...

Marketers, by now, are well-versed in the customer journey. And for good reason: being aware of the twists and turns a customer takes on the way to a sale is incredibly instructive—not to mention ...

Aldi's big bags sell out and Home Depot's bucket goes viral—plus, why it was a bad week for Costco and Unilever.

Through automating processes, improving data analysis, and personalising client experiences, artificial intelligence is transforming marketing. Identifying patterns, trends, and client preferences can ...

Uber’s Asia Pacific marketing lead Andy Morley has “ended his ride” at the ridesharing company. In a LinkedIn post, Morley announced that “in my heart, I know I’m ready for a new challenge”. “It’s ...

Bump technologies are being pushed beyond what was thought to be their physical and performance limits.

Community driven content discussing all aspects of software development from DevOps to design patterns. I’m going to quickly explain the Scrum process to you. In the most simple terms, I’m going to ...

Dr Peter Clardy, lead for the Google for Health Clinical Enterprise Team, speaks at the Google-EVERSANA event on Friday. Editor's Note: pharmaphorum is an editorially independent publication owned by ...