In a nutshell, AI can act as a multiplier of human creativity, enterprise resilience and customer trust. The winners in the ...

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The brand is “pioneering the kind of desire at scale thinking” that Unilever wants to replicate across its portfolio, CEO ...

Case Quota launches its "Agile Marketing" framework to reduce Client Acquisition Costs and increase profitable leads for ...

This week - Cyber Week stats are coming in, with online spending on the rise and more data to follow. CXOs are split on economic optimism, but are definitely pressing on with AI. Human roles in AI ...

Busy corporate marketing groups can be so focused on tactics and fire-fighting that they jeopardize their marketing investment. The tendency to overreact to events, tackle symptoms rather than ...

The INSPIRE Business Seminar is intended to be more than just a conference; it is an ecosystem-building platform.

Doing business in Ukraine can look complicated from the outside, especially if you operate in fintech, crypto, iGaming or ...

A capable email marketing service is essential for sending targeted ads, newsletters, special offers, or surveys to your customers. We help you choose the best one for your business based on our ...

With the right metrics, you can increase the return on both. by Jim Stengel, Cait Lamberton and Ken Favaro Over the past 20 years, performance marketing has become the dominant approach companies use ...

The mass retailer is deepening its work with OpenAI as consumers continue to turn to generative chatbots for shopping support.