Discover 2026 predictions for marketing agencies: how they’re changing strategies, adapting to trends, and evolving to meet ...

These skills and traits will not only help you survive the challenges of the PR and marketing world but also thrive in it.

To find marketing success in 2026, work through the three fundamentals of a successful marketing plan: audience, message and ...

When marketing a business for sale, the creation of an in-depth, well-structured marketing plan is critical. This plan serves as a roadmap for reaching potential buyers through suitable channels while ...

Discover why email marketing remains a powerhouse tool for business owners in the digital age. Learn how to build personal relationships, drive conversions and future-proof your business with ...

Alex Schultz, CMO and VP of analytics at Meta, has written what may become a defining handbook of digital marketing. In Click Here, he distils two decades of experience at eBay and Facebook into a ...

Samantha (Sam) Silberstein, CFP®, CSLP®, EA, is an experienced financial consultant. She has a demonstrated history of working in both institutional and retail environments, from broker-dealers to ...

Heineken, Aerie, and Polaroid have joined the anti-AI wave, cozying up to customers who dig an analog life.

Black Friday is on the way, and BusinessTech is ready to help you crush your marketing goals during this important time.

A speedy marketing campaign captured an internet frenzy about the heist, which took less than 10 minutes and left no injuries ...