AI has stripped the cost and complexity out of video production. The result? An endless stream of content where attention, ...

These skills and traits will not only help you survive the challenges of the PR and marketing world but also thrive in it.

When marketing a business for sale, the creation of an in-depth, well-structured marketing plan is critical. This plan serves as a roadmap for reaching potential buyers through suitable channels while ...

Amid tight timelines and intense competition, devising seasonal marketing and ads that stand out in a sea of consumer choices ...

Discover why email marketing remains a powerhouse tool for business owners in the digital age. Learn how to build personal relationships, drive conversions and future-proof your business with ...

For many tire dealers, marketing is no different from my backyard fence. They don't want to spend the time researching it — ...

Samantha (Sam) Silberstein, CFP®, CSLP®, EA, is an experienced financial consultant. She has a demonstrated history of working in both institutional and retail environments, from broker-dealers to ...

Heineken, Aerie, and Polaroid have joined the anti-AI wave, cozying up to customers who dig an analog life.

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Alex Schultz, CMO and VP of analytics at Meta, has written what may become a defining handbook of digital marketing. In Click Here, he distils two decades of experience at eBay and Facebook into a ...

Restaurant chains are marketing more than ever, with record numbers of limited-time offers and more discounts than at any ...

A speedy marketing campaign captured an internet frenzy about the heist, which took less than 10 minutes and left no injuries ...