These skills and traits will not only help you survive the challenges of the PR and marketing world but also thrive in it.

To find marketing success in 2026, work through the three fundamentals of a successful marketing plan: audience, message and ...

Social media marketing can be cost-effective when you pick platforms suited to your business and consistently deliver messages that engage your target audience. Many, or all, of the products featured ...

These tools and apps have features that can help small-business owners automate marketing tasks and track the success of their efforts. Many, or all, of the products featured on this page are from our ...

Heineken, Aerie, and Polaroid have joined the anti-AI wave, cozying up to customers who dig an analog life.

Marketing leaders face mounting pressure to justify every dollar spent and prove tangible business impact. The 2025 ROI ...

Pursuing an international level of business can be intimidating. How do you get started with taking your business global? What does international marketing entail, and are you ready for it? Why is ...

Amazon Web Services’ CMO says marketing isn’t a support function but is instead tied to revenue targets and product strategy.

Samantha (Sam) Silberstein, CFP®, CSLP®, EA, is an experienced financial consultant. She has a demonstrated history of working in both institutional and retail environments, from broker-dealers to ...

Aerie's pledge to avoid AI in advertising gained 40,000 Instagram likes. It's not the only brand to reject the tech.

The NFL legend teased another "roast" last week, leading to speculation that he would do a sequel to the infamous Netflix ...