Use these ChatGPT prompts to find your marketing sweet spot then double down for maximum impact. Your best results are a few ...

Why do people buy Gucci handbags and Newman’s Own salad dressing? Why choose Coke over Pepsi? Adidas over Nike? Marketing is a crucial part of any business, and it’s about more than just promoting ...

It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an ...

In my coaching and consulting practice, the firms that make the quickest turnaround admit their errors and seek to improve ...

Network marketing is a type of business opportunity that is very popular with people looking for part-time, flexible businesses. Some of the best-known companies in America, including Avon, Mary ...

With 70% of business transformation projects failing, marketing data and technology could hold the key to success.

What is a digital marketing strategy? A digital marketing strategy is a comprehensive plan that guides a business on how to use online channels–including websites, emails, and social media–to ...

In an increasingly interconnected world, international education and research have become indispensable. Our international business and marketing Ph.D. program is designed to equip SLU students with ...