Marketing’s growing ethnicity pay gap is being seen as a “wake-up call” to root out bias all the way from recruitment to retention.

eWizard is a content experience platform for pharma and life sciences, enabling no-code content creation, modular reuse, ...

Here, 14 members of Forbes Agency Council share their top strategies for demonstrating how the value of PR extends beyond a single campaign to ... Pietryla PR & Marketing The true worth of PR ...

From saving lives by encouraging people to come forward with cancer concerns or helping people to access support with their mental health, through to encouraging uptake of NHS screening programmes, ...

Building organic visibility can take time, whereas performance marketing can deliver quicker results based on campaign settings. This doesn’t mean that SEO cannot provide short-term wins or ...

Brendan McCormack, Vice President of Marketing at The First Group Hospitality ... The agency will also work on positioning the company within key markets through strategic PR initiatives. Euan Megson, ...

MARKETING-INTERACTIVE is an online publication of Lighthouse Independent Media.

Driven by strategic mergers, key leadership promotions and industry accolades, TowerPinkster, a full-service design firm, is on a trajectory of national growth and transformation.... At Wolverine ...

This week’s agency news, people on the move and brand buzz.

She revealed that some even paid their PR agencies to compare their performances with hers, implying they had replaced her. Nora recalled confronting an actor who had spoken behind her back. Speaking ...

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