Writing a book is an incredible achievement, but getting it noticed is a whole different story. That’s where PR and marketing come in—and mastering both is essential if you want your book to succeed.

PR strategies often rely on mass outreach, hoping a handful of journalists will respond. All of this creates unnecessary digital traffic, and, in turn, unnecessary emissions. This is where digital ...

At Rosenhaus Sports Representation (RSR), a Florida-based career management and relations agency specializing in NFL and MLB players, she oversees the PR and marketing efforts for athletes at the ...

As a result, users are looking elsewhere for more relevant, immediate, and trustworthy information. The implications for marketing and PR are clear: the old playbook of optimizing for Google alone is ...

Marketing’s growing ethnicity pay gap is being seen as a “wake-up call” to root out bias all the way from recruitment to retention.

eWizard is a content experience platform for pharma and life sciences, enabling no-code content creation, modular reuse, ...

Today mobile app marketing costs consist of many important components that cover the entire lifespan of an app and can be divided into three stages – Pre-Launch, Launch, and Post-Launch. Further on we ...

Here, 14 members of Forbes Agency Council share their top strategies for demonstrating how the value of PR extends beyond a single campaign to ... Pietryla PR & Marketing The true worth of PR ...

From saving lives by encouraging people to come forward with cancer concerns or helping people to access support with their mental health, through to encouraging uptake of NHS screening programmes, ...

In the world of public relations, the true value of a PR campaign is not simply the number of articles published or how many impressions a story receives. Effective PR work requires hours of ...