eWizard is a content experience platform for pharma and life sciences, enabling no-code content creation, modular reuse, ...

As a result, users are looking elsewhere for more relevant, immediate, and trustworthy information. The implications for marketing and PR are clear: the old playbook of optimizing for Google alone is ...

If you're happy with your current CRM and related sales tools, choosing HubSpot as your email marketing tool will probably be overkill. If, on the other hand, you're looking for a single solution ...

Euan Megson, Managing Director, Action Global Communications: As her role and remit expand with each passing year, Diksha continues to thrive. I find it hard to believe she is still only 27 ...

Since their inception, stablecoins have played an important role in the crypto ecosystem. However, many face limitations due to dependence on centralized custodians and traditional banking ...

Yet, tangibly showing the value of PR to a business outcome still remains a mystery. At the tail end of 2024, MARKETING-INTERACTIVE wrote several articles around the value of PR and if “PR value ...

Our team is our strongest asset, and with their enthusiasm and dedication, I am confident this campaign will have a lasting impact." Yifat Ginzberg, ZIM Chief Marketing Officer, said: "We are ...

Today mobile app marketing costs consist of many important components that cover the entire lifespan of an app and can be divided into three stages – Pre-Launch, Launch, and Post-Launch. Further on we ...

TailAdmin is a high-quality, open-source, and free Tailwind CSS admin template that is perfect for creating data-rich backends, powerful web applications and dashboard-admin projects. 5 Unique ...

Powerade today (Feb. 25) launches the latest extension of its “It Takes More” campaign in advance of the March Madness basketball tournament, according to details shared with Marketing Dive. Along ...

The new US health secretary, Robert F Kennedy Jr, has ordered the Centers for Disease Control and Prevention (CDC) to halt its publicity campaign encouraging uptake of this year’s seasonal flu vaccine ...