As tariffs squeeze margins and Barbie loses her shine, Mattel leans on Hot Wheels and Hollywood partnerships for momentum.

Harkening back to the Star Wars pre-order cardboard days, Netflix is playing catch-up by making sales for KPop Demon Hunters ...

Hasbro posted better-than-expected third-quarter results despite some disruptions to its retail business and offered some ...

We will finally see official "KPop Demon Hunters" toys arrive in Spring 2026 after Netflix has struck a deal with Mattel and ...

Netflix is teaming up with Mattel and Hasbro to turn its blockbuster animated film  "KPop Demon Hunters" into toys, deepening a consumer-goods push that could help diversify its revenue.

'KPop Demon Hunters' is an animated movie, directed by Maggie Kang and Chris Appelhans, that was released on Netflix in June.

Mattel, Inc. (NASDAQ: MAT) today reported third quarter 2025 financial results. Ynon Kreiz, Chairman and CEO of Mattel, said: ...

Move over old MCU (Marvel Cinematic Universe), the new MCU (Mattel Cinematic Universe) has arrived, and it’s ready to launch with over a dozen announced movies and reportedly 45 more films waiting in ...

If I could go back in time, I would love to play with my kids as 6-month-olds again. At that age, they’re funny, curious and starting to truly play for the first time. The best toys for 6-month-olds ...

Halloween is the perfect time to crack open the toy box of nightmares, so we’re revisiting the eerie and unsettling world of ...

With holiday shopping on the horizon, we spoke with analysts and toy brands to understand what American parents should expect ...