Forget LEGO or Barbie … this year’s most talked-about toy is a chicken-themed party game where players race to flap, cluck ...

Hasbro posted better-than-expected third-quarter results despite some disruptions to its retail business and offered some ...

Every year, Amazon carries out its annual Playmakers program, which enlists eight children from the Starlight Children’s ...

As tariffs squeeze margins and Barbie loses her shine, Mattel leans on Hot Wheels and Hollywood partnerships for momentum.

'KPop Demon Hunters' is an animated movie, directed by Maggie Kang and Chris Appelhans, that was released on Netflix in June.

Netflix is teaming up with Mattel and Hasbro to turn its blockbuster animated film  "KPop Demon Hunters" into toys, deepening a consumer-goods push that could help diversify its revenue.

Harkening back to the Star Wars pre-order cardboard days, Netflix is playing catch-up by making sales for KPop Demon Hunters ...

We will finally see official "KPop Demon Hunters" toys arrive in Spring 2026 after Netflix has struck a deal with Mattel and ...

Halloween is the perfect time to crack open the toy box of nightmares, so we’re revisiting the eerie and unsettling world of ...

With holiday shopping on the horizon, we spoke with analysts and toy brands to understand what American parents should expect ...

Delightful as they may be to their young owners, dolls have a long history of creeping people out due to something called the "uncanny valley" effect, professors at Northeastern University say. As to ...