Barbie maker Mattel is partnering with OpenAI to develop generative AI-powered toys and games, as the new technology disrupts a wide range of industries, Mattel announced Thursday. Mattel billed the ...

Playing with cars is for everyone, I learned. Or more accurately, remembered. Sick days always had a bright spot when […] ...

Your next toy or game may be able to converse with you. Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created popular chatbot ...

Barbie x Keiichi Tanaami. Hot Wheels x Daniel Arsham. Masters of the Universe x Virgil Abloh. Uno x Shantell Martin, Takashi Murakami, Gary Baseman, Kartell . . . These collaborations might sound like ...

Mattel is partnering with OpenAI to design AI-powered products and experiences for the toymaker's brands, the two companies announced Thursday. Mattel will use ChatGPT Enterprise as part of its ...

This photo provided by Mattel, Inc., shows the new Barbie doll with type 1 diabetes (T1D). (Mattel, Inc. via AP) NEW YORK (AP) — Mattel has introduced its first Barbie representing a person with Type ...

Erielle Sudario is a Collider News and Feature Author from Australia and has worked in the journalism industry since 2018. She has a passion for entertainment and pop culture news and has interviewed ...

Mattel and OpenAI have announced a collaboration to integrate advanced AI into Mattel’s iconic toy brands The partnership aims to create innovative, AI-powered products and experiences for children ...

While other major companies roll back their diversity, equity and inclusion (DEI) initiatives, Mattel Inc. has launched the first Barbie® doll with type 1 diabetes. The doll, part of Barbie's ...

EXCLUSIVE: Two years after the record-setting release of Barbie, the feminist live-action take on Mattel’s iconic doll that became a cultural phenomenon, Illumination and Mattel Studios have finalized ...