Don't worry, we're not considering getting tattoos on our eyes – we'll leave the crazy tattoo obsession to the likes of Rihanna, Angelina Jolie and Miley Cyrus, who seem to be collecting tats like ...

Eyeliner is a versatile makeup product used to define and enhance the eyes. Available in various forms—pencil, liquid, gel, ...

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In this video, I demonstrate how to create a natural smokey eye makeup look for small Asian eyes or monolids using double ...

Whether you’re planning to cool down with friends at a daytime pool party or catch the warm evening breeze at a rooftop soiree, it’s a perfect time to try a fun new makeup look. Maybelline’s City Mini ...

Just over one year after its collaboration with Chipotle, E.l.f Cosmetics has launched yet another food-inspired collection, this time with Dunkin’. Among the products in the line is The Dunkin’ Dozen ...

The ire of conservative consumers has now focused on makeup brand Maybelline for partnering with trans woman and biological male Dylan Mulvaney for a recent makeup ad. To celebrate Mulvaney’s gender ...

Conservative media figures and social media users are targeting Maybelline, the latest in a long line of businesses branded “woke” for progressive marketing, for posting a makeup ad featuring a ...

If your passion for makeup and love for the Avengers go hand in hand, then you're going to love the newest range of products from Maybelline. The beauty brand collaborated with Marvel to release a ...

— Recommendations are independently chosen by Reviewed's editors. Purchases made through the links below may earn us and our publishing partners a commission. Whether you’re heading off on a tropical ...

Pokemon is one of the biggest franchises in the world, so when it comes to brand deals, Pikachu knows how the game goes. From food deals to clothing, Pokemon has done it all, and now Maybelline is ...