Time was when the only consolation for a girl to find the right foundation was to describe herself rakishly as a trendsetter. While it's true that using the incorrect foundation may indicate overly ...

If your foundation tends to cling to dry patches or settle into fine lines, you’re not alone. Finding a formula that enhances ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Maybelline is known for its volumizing mascara formulas like ...

We love a makeup dupe. Unlike how Fashion TikTok uses “dupe” (for, um, counterfeit merch), beauty dupes are similar shades and formulas of more higher-priced items. Often, both products are stellar on ...

If there's anyone we trust for affordable makeup recommendations it's YouTuber Tati Westbrook. She may not film her 'Madness Mondays' anymore - how we miss the days of watching her run around Target - ...

Summer is almost here, which means it’s time to take a break from heavy, matte products and revamp your beauty arsenal with glow-getting tools. This season is all about enhancing your natural radiance ...

Get ready to buy your Jetsetter palette before it sells out! Kaitlyn is a former Assistant Style & Beauty Editor at PEOPLE. Gigi Hadid‘s Maybelline makeup palette is finally here! Last week, the ...

Our March cover star Mollie King has been busy lately; with the recent release of The Saturdays' latest single, Not Giving Up and maintaining a cross-Atlantic relationship with American record ...