By paying attention to small language customs, local signals and commerce signals, businesses can strengthen their local ...

When channels can’t be measured, they get underfunded. Bias in today’s models limits growth. Here's why better foundations ...

Platformance’s Waseem Afzal makes the case for outcome-led organisations that connect media, creative and commerce into one ...

A practical approach for tying earned media to search behavior, downstream conversions, and visibility in AI-generated ...

Direct-to-consumer grooming brand Manscaped is about to make its Super Bowl debut, as is Ro, a challenger telehealth startup ...

The common denominator to brands that succeed in 2026 will be adaptability: they will experiment quickly, respond ...

TikTok’s long-running U.S. ownership saga is finally over, but for advertisers and brands, the uncertainty hasn’t disappeared ...

Shadow Agency founder Maxim Mudrov, whose campaigns achieve 40-50% conversion rates, won silver at TAF! 2022, and now serves ...

It is easy to dismiss breadcrumbs as a legacy feature—just a row of small links at the top of a product page. But in 2026, ...

By 2026, AI visibility will drive brand trust and selection as platforms like ChatGPT, Gemini, and Perplexity replace traditional search as the starting point for buyer research. -- Generative Engine ...

Data collaboration platform LiveRamp (NYSE:RAMP) met Wall Street’s revenue expectations in Q4 CY2025, with sales up 8.6% year ...

Artificial Intelligence - Catch up on select AI news and developments since the workweek ended January 30. Stay in the know.