Marketing measurement tools often overclaim results. Discover three practical ways to audit attribution and MMM outputs using ...

He calls himself a “math specialist.” But these days, Stephen Francis of Eskasoni has become so much more than a brilliant ...

A century ago, Erwin Schrödinger came up with an equation that says how the quantum world behaves. Now scientists are asking ...

Why is Christian Science in our name? Our name is about honesty. The Monitor is owned by The First Church of Christ, Scientist, and we’ve always been transparent about that. The church publishes the ...

A hundred years ago this week, at the height of the quantum revolution, Austrian physicist Erwin Schrödinger submitted a ...

You finally have users. A few are paying. Some say the product is “cheap,” others ask for discounts, and a couple would probably pay more but you never tested it. Pricing suddenly feels heavier than ...

The Collatz Conjecture is defined by a rule simple enough for a child to follow. No matter what number you start with, the process always appears to end the same way — and it has never been observed ...

The “minute” on your phone is not a natural thing. Nothing in the sky divides an hour into 60 equal parts. Humans invented ...

AI-driven search is breaking last-touch attribution. First-touch analytics reveals SEO’s role in discovery, influence, and ...

The Zags head to the Rose City looking to control tempo, test lineups, and keep key pieces fresh.

Meta's fourth-quarter earnings call focused on product retailers and advertisers. But the announcements also revealed ...