While JC let Paolo know that "Mr. Air" himself wanted him in, longtime Jordan Brand executive Howard "H" White officially ...

"People think that I was. I just stood on the floor, jumped up, and spread my legs, and they took the picture. I wasn't even ...

NBA legend Michael Jordan faced a steep fine after every single basketball match he played for one specific reason.

He's considered the greatest NBA player of all time, but Michael Jordan is also a savvy businessman with a massive shoe ...

(CNN) — Jerseys worn by Michael Jordan and Kobe Bryant in the first NBA games of their careers could sell for millions of dollars when they go up for auction this spring. Representing the basketball ...

Philadelphia Eagles quarterback, Super Bowl MVP, and Jordan Brand athlete, Jalen Hurts, visited Nike World Headquarters in ...

Do you recall Zion Williamson’s voodoo-themed Air Jordan 1 design from 2022, inspired by his New Orleans roots? Well, that ...

He's described as the 'Godfather of summer basketball'. Sonny Vaccaro is the son of Italian immigrants who grew up in a Pennsylvania steel town with a passion and talent for American football and ...

What’s too much for a pair of sneakers? The answer to that question depends on how rich you are. When it comes to the late ...

There's no word on whether Hurts will get his own signature shoe or apparel line ... the unifying symbol across all sports. Since Michael Jordan first set the standard for greatness on the ...

Jordan Brand promptly paid the fine and said, "You can't ban greatness." Since Michael Jordan first set the standard for greatness on the court, the Jumpman has continued to inspire athletes like ...