The Fashion on Phones study, completed by the Interactive Advertising Bureau, lends concern to these brands’ levels of mcommerce, which could be threatened due to a lack of mobile optimization.

While fashion brands will be all over social media this week to drive the conversation around their latest looks at New York's Fashion Week, mobile marketing will likely not have much of a presence ...

With more marketers turning to mobile campaigns, the success and results of those campaigns become paramount when deciding what worked and if money was well spent. Campaigning for optimization ...

Search Engine Land » Guide » Mobile optimization: What it is & how to do it Sponsored by Semrush, written by Nichola Stott, & edited by Nichola Stott Chat with SearchBot Please note that your ...

s Mercedes-Benz Fashion Week in New York City, with mobile playing a key role in activating these efforts. Marketers are using a variety of mobile platforms and social campaigns with fashion-inspired ...