NEW YORK, NY - APRIL 23: Mr. Peanut attends the 9th Annual Shorty Awards at PlayStation Theater on April 23, 2017 in New York City. (Photo by Gilbert Carrasquillo ...

The Planters mascot is getting a Super Bowl funeral, but many on Twitter think he's now honey-roasting in Hell. CNET editor Gael Fashingbauer Cooper, a journalist and pop-culture junkie, is co-author ...

Snack food company Planters has killed off their famed mascot Mr. Peanut, and his "funeral" will take place during the Super Bowl. "It is with heavy hearts that we confirm that Mr. Peanut has died at ...

As we all know, Mr. Peanut — the long-running, monocle-wearing mascot for Planters — died earlier this year in a heroic attempt to save his best friends and travel companions, Wesley Snipes and Veep’s ...

It's been another weird week in retail. Brands mourn the loss of a beloved mascot, Louis Vuitton enters into surprising categories and Zara's models evoke transparency. This, and more, in this week's ...

Discover What’s Streaming On: Twitter users will have to wait to learn the fate of Mr. Peanut. On Monday, Ad Age reported that Planters has paused its viral Super Bowl campaign, which teased the death ...

PITTSBURGH & CHICAGO--(BUSINESS WIRE)--PLANTERS, America’s #1 nut brand, is returning to the Super Bowl with a story that will show fans just how far MR. PEANUT will go to have his friends’ backs. The ...

The nutty character for Planters' death was revealed in a teaser for the company's Super Bowl ad Lindsay Kimble is the Executive Editor, News at PEOPLE. She have been working at PEOPLE for nine years.