Snack food company Planters has killed off their famed mascot Mr. Peanut, and his "funeral" will take place during the Super Bowl. "It is with heavy hearts that we confirm that Mr. Peanut has died at ...

Mr. Peanuts at Thanksgiving Day parade in 2014. - Ben Hider/Getty Images I'll never forget it. One moment I was live-tweeting along with thousands of others during the best part of the Super Bowl (the ...

Kraft Heinz is pausing promotion for its Super Bowl ad that shows the death of longtime Planters mascot Mr. Peanut following the helicopter crash that killed Kobe Bryant and eight others. Planters' ...

Mr. Peanut, the 104-year old mascot of the Planters snack food company, has died after sacrificing himself in what appears to be a traumatic road accident. Sounds like the perfect setup for a Super ...

The debonair pear-shaped advertising personality of Mr. Peanut is being remembered by peanut lovers across the globe after Planters announced his passing Wednesday morning at the age of 104. »MORE: ...

WILKES-BARRE, Pa. (WJW)– Nut lovers around the globe are in mourning following Planters’ announcement that longtime mascot Mr. Peanut has died. “It is with heavy hearts that we confirm that Mr. Peanut ...

Mr. Peanut is back. Are you surprised? In what could become a case study in the perils of Super Bowl marketing stunts, Planters teased its Super Bowl ad nearly two weeks before the game, releasing a ...

WILKES-BARRE, Pa. — The Peanut Pals National convention met Monday in Carbon County to swap memorabilia of the famous salted dandy, Mr. Peanut. Here's a few facts — some well known, others more ...

When it comes to food mascots, there are many legends: Mr. Koolaid, Tony the Tiger, Tricks the Trix Rabbit, the list goes on. But Mr. Peanut of Planters Peanuts and Chester Cheetah of Frito-Lay’s ...

Planters has "paused" its viral marketing campaign depicting the "death" of its iconic Mr. Peanut mascot in the wake of Kobe Bryant's death, Ad Age reports. Planters launched the campaign last Tuesday ...