During Super Bowl LIX, several travel brands aired high-budget commercials, including MSC Cruises with their new campaign featuring celebrities.

Paige Bueckers, Gordon Ramsay, Martha Stewart, Caitlin Clark, Greta Gerwig, Charli XCX and Kevin Bacon were some of the famous people in the commercials.

The Big Game had fewer hard-hitting social cause messages than years past, due to the polarization of opinions in the presidential election and corporate fear of alienating Trump.