How Kyndryl’s CMO built a new brand, marketing takes off—and pays off—in women’s sports, AI shopping assistance skyrockets.

The problem with filling out a bracket for the 2025 edition of NCAA March Madness in the immediate aftermath of the Selection ...

Welcome to the next generation of women's stars aged 21 or under, with representatives from the NWSL, WSL and across Europe.

Houston head coach Kelvin Sampson lifts the trophy after winning an NCAA college basketball game against Arizona for the ...

Students at UC San Diego approved a referendum in May 2016 to elevate athletics from NCAA Division II to Division I. An ...

Let's take a look at who our our CBS women's basketball experts believe will end up hoisting the trophy on April 6 at the ...

March Madness is upon us. Upsets, dominance, game-winners and folk heroes are bound to emerge during tourney time. It's time ...

PONTE VEDRA BEACH, Fla. (AP) — The Players Championship is reducing its 144-man field to 120 players next year, a move that might allow weekday rounds to finish on time, perhaps improve the overall ...

Five months after more than 300 college basketball teams began the season with championship dreams, the number of contenders ...

Coco Gauff shrugged her right shoulder and chuckled a bit Monday at the notion that she seems to illicit concern from others ...

March Madness is upon us. Upsets, dominance, game-winners and folk heroes are the names of the game during tourney time. It's ...