Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. In the new age of content, jargon is plentiful. Programmatic, big data, omnichannel, ...

Andrew Rice, opens new tab delivers 6,000 words on BuzzFeed in the latest NY Mag, which means he has the space to tell a number of different stories. The one I’m interested in is the way that BuzzFeed ...

It's hard to miss the buzz around native advertising. It has grown in popularity as an alternative to traditional digital display ads, and as an antidote to so-called "banner blindness." Native ads ...

Native advertising growth may have slowed - it's still a big factor in the marketing mix. But it's easy to mess native ads up, and native video ads are a trend to consider. Barb surveys the field and ...

Native ads meet people where they are. For marketers, the real challenge isn’t designing a convincing ad, it’s knowing how to design it. That’s why marketers need to understand the psychology behind ...

Since their inception, Facebook and Google have been at the forefront of internet trends. One industry most radically affected by Google and Facebook's growing spheres of influence is advertising.

For many years content producers and consumers have accepted that in order for easily consumable content to exist, you need a certain level of advertising knocking around too. But as the internet en ...

This article was migrated from an old version of our website in 2025. As a result, it might have some low-quality images or non-functioning links - if there's any issues you'd like to see fixed, get ...

Dale Lovell, content and publishing director, Adyoulike UK says publishers shouldn't fear native advertising and offers his thoughts on the benefits and opportunities it presents to the industry. Many ...

According to a new survey by Hexagram and Spada to gather input from the key stakeholders most likely to be involved with, and affected by, the rise of native advertising: publishers, brands, and ...

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