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Nearly a century after inventing the soap opera on radio in 1933, Procter & Gamble plans to bring the genre into the app world next year with “The Golden Pear Affair.” While radio’s “Ma Perkins” (you ...

Native, the personal care brand marketed by Procter & Gamble, is producing a 50-episode microdrama inspired by soap operas, per details shared with Marketing Dive. The scripted content series, titled ...

The Wampanoag are a Native American tribe that has inhabited present day Massachusetts and Eastern Rhode Island for over 10,000 years. The Wampanoag did eventually help the Pilgrims, but it was a ...

Native advertising is paid media designed to blend seamlessly with the look, feel, and function of the platform on which it appears. Think of sponsored articles, branded videos, or social media posts ...

November marks Native American Heritage Month -- not just a celebration of culture, tradition and history, but a reminder of strength and resilience. In Sacramento County, one group of young Native ...

Whilst native advertising has diminished in quality in the last 5 years and has been used traditionally for lower funnel conversion only strategies, Readpeak excels in the mid-funnel where customers ...

Veylan today announced new product features to the industry's first fully integrated AI-native operating system for advertising, unifying strategy, creative, media buying, and optimization in one ...

When Europeans first arrived in the New World, many believed they had discovered untouched wilderness—vast forests, endless plains, and fertile river valleys waiting to be cultivated. But this ...

Native Markets ultimately pulled ahead after validator commitments and prediction markets heavily favored the team. Native Markets won the USDH stablecoin bid for Hyperliquid, defeating Paxos and ...

Whether it’s sponsored content, advertorials, content recommendation widgets, branded content or product placement, native advertising has been around for a long time. But for a supply-side platform ...

Native Union today debuted the Find It Card and the Find It Tag, two new products that work with Apple's Find My functionality. Priced at $40, the Find It Card is meant to fit in a wallet, and it ...