If there is one question to rule all of marketing, it goes something like this: "On a scale of zero to 10, with 10 being the highest, how likely are you to recommend our company to a friend or ...

Whenever Annette Walker, president of Irvine, Calif.-based City of Hope Orange County, has entered a hospital’s spiritual care center, typically she sees one of two things. “Either they look like a ...

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