New Balance has remained a leader in the footwear industry for over 100 years, with a timeline of products that continues to remain innovative and relevant across decades. It all started in 1906 in ...

Stitch by stitch—and laser cut by laser cut—U.S. workers craft state-of-the-art shoes. Here’s a behind-the-scenes look from the factory floor. Every New Balance sneaker created at one of the company’s ...

With over 1,500 five-star reviews, customers have called these New Balances “the most comfortable sneakers EVER!” New Balance is getting in on the holiday deals for those in need of a new pair of ...

eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. You are a salesman for the New Balance Athletic Shoe ...

Sports apparel giant Nike is suing two of its competitors, arguing that New Balance and Skechers are wrongfully using technology that Nike developed for making shoes light-weight and strong. Nike ...