Name Game: New Balance boasted that it was "Endorsed by No One" in the 1990s. Today, its stable of elite athletes includes presumed No. 1 NBA pick Cooper Flagg, Shohei Ohtani and Coco Gauff.

New Balance’s best-selling running sneakers are simple — but plenty sought after. The brand’s growth spurt resulted in a number of new numbered designs: the 550 and 650, for example. But I still ...

The most iconic New Balance advertisement isn’t for New Balance at all. The Jordan “Jumpman” logo was inspired by an image taken by photographer Jacobus Rentmeester in 1984, features an Olympics-bound ...

Sports apparel giant Nike is suing two of its competitors, arguing that New Balance and Skechers are wrongfully using technology that Nike developed for making shoes light-weight and strong. Nike ...

New Balance has filed a lawsuit alleging that Michael Kors infringed on the shoe brand's trademarks. The lawsuit targets Michael Kors' Olympia and Pippin lines of shoes. In its complaint, New Balance ...

Baseball's winter hot stove is on fire after Saturday's news. Two-way star Shohei Ohtani agreed to a historic 10-year, $700 million contract with the Los Angeles Dodgers. Ohtani now has the largest ...

It has been a banner year for New Balance, and the American brand shows no signs of slowing down. A few months back, New Balance introduced its latest signature futsal shoe - the Audazo v6. Designed ...

Shopping for your next pair of running shoes can feel like looking for a new car: For many of us, it’s all about looking beyond the sporty models at the front of the lot and finding a reliable, ...