Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

XO Fitness, the flavour-first supplement and electrolyte brand, has appointed Andy Briggs as its new New Product Development (NPD) Manager to spearhead innovation across its product formats, flavour ...

Effective January 20, 2026, the New Jersey Division of Alcoholic Beverage Control (“NJABC”) will no longer be accepting so ...

In this article, we hear from three academic researchers about how their work using NMR spectroscopy at a reduced magnetic ...

Apple has a much larger than usual lineup of new products rumored to launch early in the year. Highlights include new Apple Home products, a brand new budget-friendly MacBook, the iPhone 17e, and more ...

Pura Hoffman: Product line within SFS aimed at mature node and silicon carbide semiconductor customers.

The American Society for Nutrition (ASN) supports the overall eating pattern in the newly released 2025–2030 Dietary Guidelines for Americans (DGAs), which emphasize minimally processed, ...

Mass spectrometry (MS) has long been a cornerstone of chemical and biological analysis, but in biotech and biomanufacturing, it is now experiencing a renaissance. As drug modalities diversify—peptides ...

Developers of the Terrapin community in Leland have altered plans to include a hospital. The master-planned community is slated to bring nearly 3,400 homes to the area. Leland Town Council approved ...

Pacific Fusion today reported results from a series of experiments conducted at Sandia National Laboratories' Z Pulsed Power Facility under a Cooperative Research and Development Agreement. In a ...

After several rounds of industry shakeouts, QCraft has emerged as one of the survivors. It did not start with the strongest ...