XX-XY Athletics, a brand focused on protecting women's sports, released a video in which several athletes reacted to Nike's ...

The sporting-goods company targets continued sales growth and market-share gains as arch-rival Nike seeks a turnaround to ...

Super Bowl LIX ads avoid politics, featuring stars like Ben Affleck and David Beckham, as brands spend a record $8M per slot for pure entertainment.

In the latest trading session, Nike (NKE) closed at $73.58, marking a -0.8% move from the previous day. NKE's Q3 results are likely to reflect long-term potential amid short-term hurdles.

Bill Maher blasted Nike’s new Super Bowl 2025 commercial featuring iconic female athletes like Sha’Carri Richardson and Caitlin Clark as deceiving viewers with a so-called “zombie lie ...

Forbes contributors publish independent expert analyses and insights. Sonia Thompson has been covering inclusive marketing since 2018.

Adidas ADS-4.06%decrease; red down pointing triangle is targeting continued sales growth and market-share gains this year, as arch-rival Nike NKE-2.79%decrease; red down pointing triangle seeks a ...

Liverpool will switch kit manufacturers from Nike to adidas for the start of next season. The Merseyside club, who hold a ...

Nike is in a slump.Sales are down, its stock has lost more than a quarter of its value over the past year and its new CEO needs some help turning around the aging athletic company. Enter Kim ...