Nike’s sophmore collab with menswear label Bode brings an all-black makeover to this vintage design. black nike sneaker Every ...

Of course, Bowflex’s adjustable model costs nearly a third of the Nike bench, which is probably why it feels less solid (it’s ...

Apple is known for its incredible marketing campaigns, but there was a company Apple's marketing was itself influenced by -- ...

The sporting-goods company targets continued sales growth and market-share gains as arch-rival Nike seeks a turnaround to ...

XX-XY Athletics, a brand focused on protecting women's sports, released a video in which several athletes reacted to Nike's ...

Forbes contributors publish independent expert analyses and insights. Sonia Thompson has been covering inclusive marketing since 2018.

It was probably one of the least surprising ads of Super Bowl Sunday: Nike doing what Nike typically does. Star athletes from a variety of sports. Sixty seconds of high-definition, brand-building ...

Nike has heavily invested in paid media and performance marketing, spending thousands of dollars on persuasive ads with the goal of increasing sales. However, this marketing strategy has not ...