The sporting-goods company targets continued sales growth and market-share gains as arch-rival Nike seeks a turnaround to ...

In the latest trading session, Nike (NKE) closed at $73.58, marking a -0.8% move from the previous day. NKE's Q3 results are likely to reflect long-term potential amid short-term hurdles.

Like many brands, Nike—historically known for its emotional storytelling through iconic campaigns like “Just Do It” and ads featuring athletes like Michael Jordan—increased its focus on ...

The company has recently focused on placing female-focused ads at the center of sports’ biggest moments (remember Nike’s WNBA finals, World Series and Super Bowl ads) and investing millions ...

I want to ask you about the Nike “So Win” ad with top female athletes like Caitlin Clark and Jordan Chiles. In some ways, it was like a throwback to some of the ads we’d seen from Nike before.

She has gotten her own comic book, shown up in State Farm advertising and now two of her Nike ads are displayed on Court Avenue in Des Moines. One large banner, which shows her posed in front of ...

Nike ran its first Super Bowl ad in 27 years last week. The ad, called “You can’t win. So win,” made no sense. It was an expensive gambit that leaned into woke capitalism and fake feminism ...

Adidas ADS-4.06%decrease; red down pointing triangle is targeting continued sales growth and market-share gains this year, as arch-rival Nike NKE-2.79%decrease; red down pointing triangle seeks a ...