Nike has triumphantly returned to its roots, focusing on sport while overinvesting in brand, but undoing the damage from the ...

The last time Nike showed an ad during the Super Bowl was in 1998, featuring all-male athletes. It wouldn't be until 27 years ...

T he photo illustration above is just one part of the uniform fiasco Nike put forth for MLB players in 2024. The Shōta ...

After a six-year hiatus, the new Beats Powerbeats Pro 2 returns with several audio, design, and health tracking upgrades.

The best brands combine creativity and technology to unlock the future while owning the past. The winning big game formula: ...

Global Outdoor Apparel Market is experiencing several key market drivers that are reshaping the industry NEW YORK,, TX, UNITED STATES, Februar ...

The ad, Nike's first Super Bowl commercial since 1998's 'Swoosh This,' featured top female athletes like Caitlin Clark , Jordan Chiles, and Sha'Carri Richardson.

After surfacing in “Black/Metallic Silver,” the Nike Air Zoom Spiridon is confirmed to receive another metallic-centric ...

After introducing a uniform last spring that flopped so much it got its own Wikipedia page, Nike is returning to its pre-2024 ...

Following a Corteiz collab in 2024, the Nike Air Trainer Huarache is officially back. The latest iteration unveiled sees the ...

The Super Bowl LIX ads showcased a blend of nostalgia and innovation, featuring iconic figures and brands. Anheuser-Busch InBev returned to traditional themes, while AI companies made their debut.

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...