All of Nike's signature athletes, plus San Antonio Spurs center Victor Wembanyama, are getting shoes with all-black designs to cut out noise and sports materials that embody each silhouette's ...

consumers may be "willing to trade away out of Hoka, On," and more that have been gaining market share, Yarbrough said. As for demand creation, Nike reported $1.1 billion in demand creation ...

To watch more expert insights and analysis on the latest market action, check out more Market Domination Overtime here. After a bad week, Nike is set to report earnings along with several top ...

Nike’s latest Air Max iteration is modeled after a goat — and no, we’re not talking about the legendary Tiger Woods, but rather, an actual goat. The Nike NRG Air Max Plus G’s design was ...

A website that publishes satirical content said in January that basketball Hall of Famer Michael Jordan cut ties with Nike, though social media users months later reshared the claim as if real.

Skims, which has conquered the shapewear market with its curve-accentuating leggings, bodysuits and tops, first reached out to Nike about working together. The initial crop of products will hit ...