YouTube is running an experiment asking some users to disable their ad blockers or pay for a premium subscription, or they will not be allowed to watch videos. As first spotted by a Reddit user this ...

“Upon receiving this notification, users will have two options: either disable their ad blocker to allow YouTube ads or consider subscribing to YouTube Premium to get rid of all advertisements. As ...

YouTube is now cracking down on ad-blocker usage globally, by showing warnings about breaking the platform’s terms of service. In some cases, the company is ...

YouTube is testing a new AI-powered chatbot that can converse with viewers to let them “dive deeper into the content they are watching.” The new conversational tool on YouTube will provide “answers to ...

YouTube is changing how it counts views on YouTube Shorts to give creators a deeper understanding of how their short-form content is performing, the company announced on Wednesday. Shorts views will ...