The observer effect is often explained as consciousness shaping reality, but that idea is wrong. This video breaks down where that myth came from and why it stuck. The real explanation is far stranger ...

New research suggests that the emotional content of a facial expression influences how well observers can predict social outcomes. A series of experiments indicates that people have a harder time ...

Quantum physics didn’t set out to explain the mind. It set out to explain matter. And yet, the deeper scientists went into the smallest building blocks of reality, the harder it became to ignore one ...

A new study examined the mechanisms of the Flashed Face Distortion Effect, finding that the effect is greatly diminished when ...

Have you ever heard the old story about a person searching for lost keys under a streetlamp? When asked why there, the answer was simple: “That’s where the light is.” ...

In 2013, a British journalist and a doctor introduced an obscure dietary protocol to the wider culture. The idea was simple: ...

Researchers from China recently announced the creation of the largest quantum network in history to directly investigate the ...

Research on the perception of color differences is helping resolve a century-old understanding of color developed by Erwin Schrödinger. Los Alamos scientist Roxana Bujack led a team that used geometry ...

The team embedded results from previous color science experiments in CIERGB color spaces, showing that equal-hue surfaces do ...

From Airbnb and Booking.com to Amazon and Google, leading companies show how disciplined experimentation turns uncertainty into advantage. Unsplash+ Leaders at Airbnb wondered whether listings with ...