When Deepti D’Cunha was on her maiden visit to Sikkim in 2011, she found herself being chased by a song everywhere. The “immensely hummable” tune put her in “a skippy, joyous mood” every time, even ...

You don’t need us to tell you that TikTok now has a huge effect on the music industry. With the power to launch careers with one viral clip, we’re seeing the birth of a new star every day. But how ...