East Coast Radio and Jacaranda FM have launched a first-of-its-kind campaign: a high-impact competition that’s designed to ...

PPC (pay-per-click) marketing is an online advertising model where advertisers pay publishers when users click their ads. Advertisers bid on the value of clicks based on keywords, platforms ...

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A £1 million television, radio and online advertising campaign was starting today to highlight the potential dangers of internet chatrooms. One of its aims is to encourage parents to make sure ...

Buy now pay later finance group Afterpay’s move into advertising is leveraging its younger user base. Saket Mehta, Afterpay's VP of global advertising, partnerships and revenue, said Gen Z and ...

One media buyer said: “When you compare, say, Netflix and their ad tier, it feels like [Netflix] are really ramping it up in terms of bringing in more audiences to the ad tier quicker. Also, the ...