The ultimate guide mainly dwells on the details of performing keyword research for PPC campaigns while sharing practical insights and strategies. Based on your profile, your project requires a ...

PPC Enterprises recently completed an investment in Shook Research, a Boca Raton, Florida-based provider of financial adviser rankings. Founded by RJ and Elisabeth (Liz) Shook (who are married), Shook ...

For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...

Plenty of tools promise to offer excellent PPC data and insights. However, they usually come at a cost. But if you know where to look, you can gather a wealth of data and insights without spending a ...

Managing pay-per-click (PPC) campaigns have always required a careful balance of data analysis, budgeting, and creative strategy. However, as platforms become more complex and user behavior becomes ...

There’s no universal “cheap” or “expensive” option. What matters is that you align expectations with investment. What also matters is that you set reasonable expectations for your vendor and the ...

ACES and OpenColorIO are the industry standard tools for color management in the VFX industry. It’s now been two years since I began writing about color management, and during that time After Effects ...