Using bold and crazy ideas for your next PPC campaign could pay off huge if you get it right. Here’s what you need to know. In a world ruled by algorithms, SEJ brings timely, relevant information for ...

The new year is here, which means it’s time to deliver your end-of-year (EOY) PPC report. But an EOY report isn’t just a longer version of your monthly performance check-in. It’s typically read by a ...

Paid media didn’t slow down last year. If anything, the platforms made sure we stayed busy. Google rolled out more AI-assisted ad creation features, new Performance Max reporting updates, and ...

Google Ads is constantly changing and evolving. With these changes come fresh mistakes PPC advertisers make in optimizing and managing their campaigns. This article breaks down the most common ...

Accountants and marketers might not cross paths in your organization very often, and that's a shame. When your management accounting team collaborates with Marketing Operations to track sales trends ...

Do you love Google products? Would you like to work with the tech giant? If so, here are 10 work at home jobs that revolve around Google and its products.